For the Reflective Web Media Creation (RWMC) assignment, you are asked to create a short piece of web media which reflects on some element of web media that has been addressed during the unit, with at least some focus on the unit themes of digitisation and/or convergence.
Your RWMC can be in any media form you prefer (ie you can create a short video, , short interactive website, photo collage presented as a slideshow)
create a document which outlines what your RWMC will be about, how you intend to create it, when you plan to undertake each step of production and why this will be the best format to present your concept to a general audience. Your RWMC asks you to “create a short piece of web media which reflects on some element of web media that has been addressed during the unit, with at least some focus on the unit themes of digitisation and/or convergence”
Given the vast range of possible formats this assignment can take, you should provide details relevant to the media platform and format you are choosing to utilise. However, there are four main areas that everyone should discuss:
[1] Rationale, Approach and Argument
Under this heading, you might discuss: What exactly will your RWMC be, and what is it about? What is the argument, narrative (story) or experience you are trying to convey? How will this be reflective of web media in general, and either or both of the unit themes of convergence and digitisation? Which readings and other sources from the unit are informing your RWMC production (and how are you using them)? How will you ensure that your RWMC is accessible, viewable or navigable by a generalist audience within 3 minutes?
[2] Media Format(s)
Under this heading, you might discuss: What media format or formats will your RWMC take? Why have you chosen this format and why is it the most appropriate one for the argument, narrative or experience you’re trying to convey? Given your RWMC has to be online and public, how will you utilise the affordances of the presentation platform? (For example, if you’re using YouTube, don’t just think about the video you’re making, but also the various other tools, such as the description, tagging and so forth that the YouTube platform offers you.) What challenges or restrictions does your chosen media format or formats present, and how will you manage these challenges?
[3] Media Sources and Copyright
Under this heading, you might discuss: What elements of your RWMC will be originally created, and which elements will be borrowed and remixed from elsewhere? If you’re incorporating existing media, under what conditions will it be utilised in your RWMC? How will you select any remixed media and under what copyright terms will it be located? If you’re planning on using material under a Creative Commons license, for example, be specific about how these will be found, how you will cite them accurately and so forth. If you are planning on using Fair Dealing to utilise commercial media that is still under full copyright, how will you indicate this in your RWMC? How are you planning to indicate the copyright status of your RWMC?
[4] Production Process and Timeline: (Estimation shoul be fine)
Under this heading, you might discuss: What is the detailed day by day production plan for your RWMC? When will each task be completed in your production, and how will you incorporate proofing, testing or other processes to ensure your RWMC is as accurate as you can make it? When will your RWMC be completed and how will you allow for Pitch feedback from your tutor in your production timeline? Will you have any assistance at any stage of your RWMC from other people? It is possible to have other people assist you with tasks, but not conceptually. For example, if you decided to make a short video and asked someone else to assist you by operating the video camera so you could film yourself talking, that would be fine BUT they could not offer ANY conceptual or design input.
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