There’s a lot going on at J.C. Penney these days. With a new CEO, Penney’s, confronted with pressing competition up, down, and sideways in the department store wars, is reinventing itself in terms of merchandising, supply, and pricing strategies. Here we’ll concentrate only on the pricing aspects of these new directions. However, this is ultimately about positioning, trying to find a space that is responsive to potential customers as well as differentiating the Penney’s brand from Target, Kohl’s, Wal-Mart, and Macy’s.
These articles shed additional light on the implications of Penney’s new direction.
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