Category: Essays

Perform a product launch as a team (see pp. 61–67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.

Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.

Write a 700- to 1,050-word paper explaining the following:

Market needs

Market growth

A brief SWOT Analysis

Competition

Product offering/product definition

Product identification

Justification for choice of product

Format your paper consistent with APA guidelines.

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Use a problem-solving model to solve Classic Airline’s marketing problem located on the student website. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.

Format your paper consistent with APA guidelines.

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Select a second country as the international market for your product. Your home country was selected in Week Two.

Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.

Write a 1,400- to 1,750-word paper completing the following:

Justify your choice of international market. The justification should employ specific data from research conducted.

 

o  What is the sustainability of the market?

o  What are the factors that influence your selected market?

·  Trends

·  Size of market

·  Growth rate

·  Profitability

·  Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.

·  Include pricing strategies for entering both the domestic and international markets.

·  Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

o  Government, political, or governing bodies

·  Who are the major legal entities?

·  How might they influence organizational choices?

·  What are the risk factors?

o  Economic

·  What is the role of interest rates, exchange rates, and monetary or fiscal policies?

·  How might the organization use these factors to avoid to risk?

o  Innovation and technology

·  What are the key innovations and technologies available to the organization?

·  How might changing technologies be used to the organization’s advantage?

o  Social and demographic

·  How might cultural diversity be used to add value to the organization?

·  What skills might organizations need to implement the strategy?

·  What are the costs involved in acquiring those skills?

Format your paper consistent with APA guidelines.

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Develop a communications plan for your product launch, including both your domestic and international markets.

Write a 700- to 1,050-word paper addressing the following:

·  Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.

·  Evaluate advertising and promotion programs for the new product.

·  Evaluate the technology trends available to help you market the product.

·  Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.

Format your paper consistent with APA guidelines.

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Develop a product launch plan for two markets (domestic and international).

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

·  Product description

·  Product positioning

·  Targeting

·  Market needs

·  Market potential and market growth

·  Company SWOT analysis (include analysis from both countries chosen)

·  The competition

·  Marketing objectives and marketing strategy

·  Pricing

·  Marketing communication (including public relations)

·  Distribution strategy (domestic and international market entry)

·  Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)

·  Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

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Resource:Leadership in Organizations

Review Ch. 1 of Leadership in Organizations

Write an overview of no more than 700 words on one of the major approaches to studying leadership.

Include the strengths and weaknesses of your chosen leadership approach.

Provide an example in which this leadership approach was used in an organization.

Format your paper consistent with APA guidelines.

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Option 1:Examining a Business Failure

Research a business failure that occurred at a large organization such as Tyco International Ltd., Chrysler LLC, Daewoo Motor America, WorldCom, or Enron.

Write a paper of no more than 1,050 words, describing how specific organizational-behavior theories could have predicted or explained the company’s failure.

Compare and contrast how leadership, management, and organizational structures contributed to the failure.

Format your paper consistent with APA guidelines.

Option 2: Small Business Examination Paper

·  Research a small business within your community.

·  Write a paper of no more than 1,050 words that includes the following in your research:

o  Identify the small business’s organizational structure.

o  Determine the effects of the organizational structure towards the success as a small business.

o  Compare and contrast management and leadership strategies evident within the small business.

o  Identify the evident organizational behavior theories within the organization and how they shape the purpose, positions, and essential skill requirements of management within the small business.

·  Format your paper consistent with APA guidelines.

Option 3: Organizational Structure Interview

You are employed as a consultant for a business improvement firm.

·  Resource: Zoomerang® survey website (www.zoomerang.com)

·  Choose a business in which you can administer an interview or questionnaire to the management staff.

·  Develop  a Zoomerang® survey that encompasses the following:

o  Portrays and distinguishes the hierarchical map of the organization

o  What type of organizational structure is used within the company

o  Centralized vs. decentralized decision-making strategies

o  Formalization tactics

o  Management vs. Leadership tactics

o  The identification and use of organizational behavior theory

·  Send the Zoomerang® survey to identified audience as well as your facilitator.

Write a memo to the management staff of no more than 700 words that addresses the data results and recommendations you foresee from the survey administered.

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Imagine that your team at work has been assigned a project that will take 1 year to complete.

Prepare a plan of no more than 1,050 words that may be applied in a business setting and that would increase a group or team’s motivation, satisfaction, and performance.

Address specific differences in attitudes, emotions, personalities, and values among the people you collaborate with, and address how each difference influences behavior. How may those differences be effectively addressed in the plan to positively influence the team?

Format your paper consistent with APA guidelines.

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Discuss last week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field.

Prepare a 350- to 1,050- word paper detailing the findings of your discussion.

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Your Learning Team is the management staff for a contracted customer-service call center of Desert Communications Inc., a major wireless telecommunications organization. Each manager has no more than 10 employees to manage, and he or she oversees the operational output of his or her team. Each employee performs a series of functions including providing customer support, responding to service inquires, and answering billing questions. Employees are encouraged to offer additional services to help maximize the profit of Desert Communications but are not required, per their performance reviews, to do so.

Because of a change in the communications industry, Desert Communications’ net profit has declined. Because demand for communication products has declined, Desert Communications has begun a strategic movement to reallocate their resources to capitalize on the added services of the communications industry. Examples include phone insurance, additional minutes, roadside service, and so on. To do so, they have asked your team to integrate strategies that would help generate the profit needed. Aside from evaluating your employees on customers’ satisfaction ratings, you must assess your employees based on the percentages of services they can sell during each service call.

Write anaction plan of no more than 1,750 words in which you consider ways to present the upcoming operational change to your employees while answering the following questions:

·  Which methods will be used to present the operational change?

·  How would you develop a training that conveys to multiple audiences within the organization?

·  How will group and team collaboration facilitate the success of training?

·  What tactics will be used to identify and minimize conflict?

·  What kind of collaboration among the employees and management affect the success of the operational change?

·  How will management use work teams and work groups to facilitate the upcoming operational change?

Format your paper consistent with APA guidelines.

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